PLACER COUNTY ASSOCIATION OF REALTORS® IS COMMITTED TO COMMUNITY

PLACER COUNTY ASSOCIATION OF REALTORS® IS COMMITTED TO COMMUNITY
ENGAGEMENT AND SERVICE

By, Placer County Association of REALTORS®

With the real estate market continuing its strong climb into unprecedented territory in Placer
County, the Placer County Association of REALTORS® (PCAR) remains the region’s leading
industry expert in education, networking and professional standards. With over 4,000
REALTOR® and affiliate members, Cheryl Keller of RE/MAX Gold was recently installed as the
association’s 2021 President. Keller will be challenged with continuing to lead the group through
an ever-evolving business climate in an ongoing worldwide pandemic- a task that she is well
prepared for with over 21-years in the industry.

Each year the president of PCAR sets the tone for the coming months with a theme that
describes their mission and values that they have set forth for the association. This year’s
theme “Individually We Can Make a Difference, Together we R PCAR Strong,” highlights
Keller’s commitment to both the organization and the community they serve. From guiding
clients through the homebuying/selling process to proving to be incredibly service oriented,
PCAR members are widely known for their charitable works and contributions in Placer County.
“It was important for me to create a sense of optimism for the association as we emerged from a
year filled with so much trial and tribulation,” said Keller. “I chose a theme that focused on how
we can all do our own part as individuals in our community, but that we also have a unique
opportunity as members of PCAR to do more, be more and serve more.”

Keller’s desire to give back to the community has been a long-standing theme in her own
personal career as well. Her years of work with the Women’s Council of REALTORS® as well
as with various other committees at PCAR has demonstrated a commitment to serving those in
need.

The Placer County Association of REALTORS ® is a real estate membership based organization with
4,000+ members in the Placer County Area. The Placer Association is focused on being the leading
advocate of the real estate industry; to serve the communities in which we do business; and to build
valuable alliances locally and statewide to promote private property rights. Visit www.pcaor.com for
additional information.